I think what I mean is that There’s Nothing New Under The Sun.
Shortly before Christmas, John and I went to Walmart. This can be a scary thing on a Christmastime evening--what with all the masses displaying the "true Christmas spirit", ahem--but we were waiting to get the oil changed in our truck before our trip (and also to get the truck in the system at their Auto Center there before John leaves… because I don’t think I’ll be able to keep up on changing it myself like he does while he’s gone. Just a hunch I have…)
We ended up waiting for over two hours, and consequently being able to finish quite a bit of Christmas shopping in good ol’ Wally World.
We were perusing the toy aisles, looking for gifts for our three nieces and
the baby niece on the way when we noticed something odd. Something very odd indeed.
These were John’s thoughts on the matter: “I think the toy makers are tired and have run out of ideas. So they’ve tweaked the old ones and brought them back.”
We saw Cabbage Patch dolls, Polly Pocket, Littlest Pet Shop, Strawberry Shortcake, Pound Puppies, Baby Alive and Glow Worms—and that was just in the little girls’ aisles. A large display in the middle of the toy area showed Hungry Hippos, Mouse Trap, Hi-Ho Cherry-O, “Classic” Operation and several others under a big sign shouting, “Hot NEW Games!”
We were cracking up.
Perhaps these are all considered NEW because they spent about ten years off the shelves, but, honestly… are the parents who buy this stuff letting the kids think they’re all new, never-before-seen toys? It’s hilarious.
Because who among us (okay, most of us, at least—or perhaps your children) hasn’t spent hours setting up Mouse Trap, and to this day has no idea how it’s actually played? Or treasured the name and birthday on a Cabbage Patch doll’s birth certificate? Or lost all the pieces to a Polly Pocket set (who, by the way, is much bigger now than she used to be. I think the toy people realized that the little girls were losing those ½ inch Polly’s and her accessories)? Or jumped a foot to the sound of the buzzer while carefully pulling out “bones” in Operation?
My point exactly.
But here, HERE is what gets me most.
What on earth has happened to Barbies of today? Because, oh my goodness, their FACES! What happened to the real Barbie face? It’s gone, apparently.
I loved my Barbies when I was little… until I was about nine or so. That’s when I decided, on my own, that they were “bad toys" and promptly sold my entire collection (which was substantial) in a garage sale to a guy with two daughters. I’m not entirely sure, looking back, whether the driving force in this was truly the worthiness of my Barbies (and, the accompanying fact that several of my friends weren’t allowed to play with them and I didn’t want to look like a bad person... which is a WHOLE ‘nother issue, peeps) or the money I knew I’d gain by selling that big box.. But, either way, I sold ‘em. Which has no relevance at all to this story, except for maybe to prove that it’s been a while since I’ve had much exposure to Barbies.
But looking at these dolls in their clear plastic boxes the other night gave me a shock. These dolly girls (who have apparently had a body makeover, supposedly to look more like “real” people than they used to… which could certainly still be debatable) look like cartoon characters, what with the abnormally large heads and gigantic eyes and wide smiles. And they all look different—I mean, they actually have individual features of their own. I’m sure that to the rest of the world, that’s a good thing, because little girls shouldn’t all be growing up expecting to look like Barbie… but I never said I liked change. I didn’t see one face I could smile at in recognition of an old friend. Although I did see several 12-inch dolly girls who, if they were my old friends, I’d have loved to sit down with and have a heart-to-heart on the issue of, you know, modesty. But that’s not what we’re talking about here.
The fact of the matter is that, with the exception of Barbies, who have never been off the shelves and have only undergone several makeovers, it seems the eighties and early nineties have returned in the toy department. And I find it quite comical.
Because what better marketing ploy is there? The kids think they are being given a whole new set of fun toys, while their parents get all nostalgic upon seeing their old toys come back to life, and consequently spend oodles of money buying said playthings for their eager little people.
I know I was tempted. I wouldn’t be surprised if some of you have been too. As it was, we walked out with a couple toys for our nieces that bore the names of some of those aforementioned toys.
What we absolutely will not bring up here is the return of the eighties and early nineties in the clothing department. The issue is being handled well by a few other bloggie peeps and there just isn’t sufficient room in this post for opening THAT can of worms…